Delta Launches Baggage-Tracking APP

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Baggage tracker

New tracking uses RFID chip that is embedded into luggage tags.

Today, Delta Airlines will become the first major airline to launch a smartphone app that allows fliers to track their checked bags. We at Point Savvy think that this may be the single most important reason to choose Delta over other airlines when booking your next vacation. Believe it or not there were an estimated 23 million mishandled bags across the globe last year alone. Were you one of those sorry victims? Some of us were, and although we lived to tell about it our stories are nightmarish.

In the hopes of easing some of the stress associated with flying, and to give Delta a leg up on it’s competition, this new technology will hopefully increase their current baggage service levels by up to 20%. According to insiders, they are already seeing the impact prior to rollout.

Retailers and shippers, like Amazon and UPS, have used similar systems for years, but Delta will be the first airline to provide customers with this type of service. The passenger will be able to stay informed about the whereabouts of their bags through an app with push notifications on any mobile device.

The technology itself is said to have cost the airline a cool $50 million dollars to develop. Delta is hoping that this will be a game changing moment in an industry usually recognized for its hassles and service deficits rather than it’s customer-focused approach to travel. Fliers will be able to monitor their luggage, from the second they check their bags to the moment the bags arrive at their destination, via a map.

By using RFID, or radio frequency identification, the system includes a chip that’s embedded into luggage tags like a tracking device. Each chip contains encoded individual traveler information. Additionally, baggage handlers will no longer have to scan each bag’s bar code, according to Delta. Scanners on the sides of each baggage belt read each tag’s chip and can tell whether luggage is being loaded onto the correct plane. The encoded chip apparently holds enough data allowing Delta to immediately identify whom the bag belongs to and where it needs to go.

Imagine the peace of mind that this can provide travelers going forward. The airline is less likely to lose the bag, which in turn provides the traveler with a more enjoyable journey to and from their destination.

If you have a lost baggage story that you would like to share with us, please do so below. We would love to hear from you.

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